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Southwest needs $1 billion in new revenue before boosting growth

Southwest Airlines CEO Gary Kelly told Bloomberg News that the airline will cut its 2008 capacity increase to 4%-5%, compared to 7.5% last year, and that it must realize $1 billion in new annual revenue before it increases its growth rate. The airline has, however, identified several possibilities for new revenue growth, such as marketing seats on ATA Airlines flights to Mexico and selling vacation packages on Southwest's website, Kelly told Bloomberg. "There is a $1 billion-plus potential there.

 

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As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

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As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

To find out about obtaining additional data – including the most comprehensive details on organizations, fleets, personnel and programs – click here or call +1.561.279.4661.


 

As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

To find out about obtaining additional data – including the most comprehensive details on organizations, fleets, personnel and programs – click here or call +1.561.279.4661.