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Nowhere To Go But Up
BOMBARDIER SURVEYED THE regional aircraft market and made a bold decision: Stretch its 86-seat CRJ900 to 100 seats, establishing the CRJ1000, which was launched in February with 38 firm orders valued at $1.2 billion from three customers. The move was not a blind stab at attracting orders from airlines that appear to have grown wearyat least for now and the foreseeable futureof new-build 50-seat regional jets. Rather, Bombardier said customers pushed it to build a newer, bigger CRJ.