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Lufthansa's Private Business
MOST, IF NOT ALL, GLOBAL NETWORK AIRLINES' stated aim is to increase their share of premium traffic. Few have been as creative as has Lufthansa at developing an array of services aimed at achieving this goal. To do so it has looked beyond the conventional aircraft tube to the entire travel experience. Examples include its dedicated First Class Terminal at Frankfurt and the transatlantic all-business-class service from Frankfurt to Newark operated on its behalf by PrivatAir of Switzerland using ACJs and BBJs.