Fifteen months after American Airlines' unionized employees agreed to some $1.7 billion in pay and benefit reductions and productivity improvements in order to keep the airline aloft, management and workers are striving to create a new corporate culture reminiscent of the remarkable transformation achieved at Continental Airlines a decade ago. The drive to change the way the carrier does business reflects AMR Corp. Chairman and CEO Gerard Arpey's conviction that even with nearly $4 billion ...

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