Spend a day at WestJet’s headquarters and you’ll never hear the word “passenger,” even though the LCC transports 15 million per year. The word “employee” sometimes slips into a conversation but generally is not used to describe the nearly 7,900 people employed by the carrier. Here in this western Canadian city known for rodeos, “WestJeters/owners” work for an airline that serves “guests” traveling aboard a fleet of 91 737NGs ...

Subscribe to Access this Entire Article

"WestJet’s Value Proposition" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? Log in here.