Despite doomsayers over the years condemning it to the technology junk heap, the IFE seatback screen is here to stay, especially on long-haul flights, but airlines have to improve the retail opportunities that today’s IFE capabilities present. This was the message from Juha Jarvinen, Finnair CCO and Airline Passenger Experience Association (APEX) vice chairman of the board to the Accelerate: Aviation 2017 conference in London this week. Jarvinen pointed out that IFE has come a long ...

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