Pakistan International Airlines (PIA) is working to catch up with the digital ancillary services market as part of a roadmap it laid out three years ago. “We carry a huge legacy. PIA is one of the oldest airlines in the world,” project manager-information and communication technology Osama Sheikh told ATW on the sidelines of the Future Travel Experience conference in Istanbul. But the airline has not been able to pursue digitalization “for many reasons: political or ...

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