Newly rebranded Air Italy will not attempt to copy Qatar Airways’ style, despite the Arab carrier having taken a 49% stake in the company, the Italian carrier’s chief customer experience (CCE) officer said July 18. Qatar Airways is well-known for the strength of its brand and with the level of engagement in the airline’s smallest details by Qatar CEO Akbar Al Baker. Speaking at the Farnborough Air Show, CCE officer Rossen Dimitrov said there would, however, be a ...

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