Computer rendering of a 737 Max in Southwest Airlines livery. Courtesy, Boeing

Southwest Airlines (SWA) has placed a firm order for 150 Boeing 737 Max aircraft and 58 Next-Generation 737s. The deal marks the first firm order for the Max, a re-engined variant.

With the SWA order, Boeing said it has more than 900 commitments and orders from 13 customers for the Max (ATW Daily News, Nov. 19). The order also makes Dallas, Texas-based SWA the Max launch customer.

Boeing said the list price of the total order is $19 billion and that SWA is scheduled to take delivery of the first Max in 2017.

The fuel-efficient Max will be powered by CFM International LEAP-1B engines. CFMI put the order value at $4.7 billion at list prices.

Boeing launched the Max in late August (ATW Daily News, Aug. 31) as a rival to the re-engined, fuel-efficient Airbus A320neo. Until now, however, all customer agreements for the Max have been commitments rather than firm orders.