Most Recent Blog Posts

Is Europe in the next phase of consolidation?

Aug 15, 2017
Do the airberlin and Alitalia insolvency filings signal the next wave of European industry consolidation?...

Joon know your target audience? ​

Jul 21, 2017
Air France has finally given birth to new lower-cost airline Joon, but is the baby too genetically similar to its elderly parent to appeal to...

​Make it easy; make it different

Jul 07, 2017
More and more passengers are looking for ‘business as unusual’ from companies. They want their experience to be easy, different, human…and cheap....

A little trust goes a long way

Jun 28, 2017
When a passenger flies, they feel disempowered and over-regulated. The trust is missing on both sides. Can airlines take tips from companies like...

Airlines need Brexit answers. Soon.

Jun 07, 2017
The UK is scheduled to leave the EU (Brexit) by the end of March 2019, but airlines don’t have two years, they need answers by April next year....

Just get it right ​

May 25, 2017
Every day there is a new headline about an airline getting it wrong, but a recent study revealed that North American passengers are apparently...

The face of an airline

May 10, 2017
It is almost impossible to imagine Etihad Airways without James Hogan, but come July that will be a reality. How do airline brands move on when their...

Italy’s Groundhog Day

May 02, 2017
On May 2, Alitalia’s board unanimously voted to place the airline into administration, triggering that feeling of déjà vu...again....

Flying long haul with Norwegian

Apr 19, 2017
Norwegian’s long-haul expansion has made headlines on both sides of the Atlantic, but is the product any good? The simple answer is yes, but....

Airline product deja vu

Mar 15, 2017
Back in the day, airlines offered virtually no product on their short hops. Then competition kicked in, so they upped their game to include catering...

Is European aviation broken?

Mar 01, 2017
When parking costs more than your flight, it’s clear something is fundamentally wrong with the European airline business model....

Board games

Jan 19, 2017
Could organizing passengers on a mat – yes, an actual physical mat - help speed up aircraft boarding and cut turnaround times?...

Don’t hold your breath…

Nov 29, 2016
Lufthansa pilots’ union Vereinigung Cockpit (VC) has said that their current strike is “a question of who can hold their breath the longest and our...

Enough is enough

Nov 17, 2016
At the end of 2014, Finnair CEO Pekka Vauramo told his staff they had done enough towards the airline’s turnaround. Is this a lesson other European...

Does Air France’s strategy go far enough?

Nov 04, 2016
Air France-KLM has released its new strategy, the latest in a three-part series, but will this episode deliver the results that are needed?...
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