Most Recent Blog Posts

Democratic route development

Oct 06, 2017
German LCC Eurowings has asked passengers to vote on potential new destinations, ticking boxes for passenger engagement, marketing and route...

Data is the new oil

Sep 15, 2017
At the recent Aviation Festival in London, an observation from one of the moderators really struck me: “Data is the new oil.”...

Turning a problem into revenue

Sep 01, 2017
Convincing passengers to give up their hand luggage is one of the toughest jobs in airline ground operations, so UK LCC easyJet’s plan to turn this...

Is there a future for ‘middle-seat' airlines? ​

Aug 25, 2017
As the carve-up of German carrier airberlin begins, it begs the question of whether there is an independent future for second-tier airlines that are...

Is Europe in the next phase of consolidation?

Aug 15, 2017
Do the airberlin and Alitalia insolvency filings signal the next wave of European industry consolidation?...

Joon know your target audience? ​

Jul 21, 2017
Air France has finally given birth to new lower-cost airline Joon, but is the baby too genetically similar to its elderly parent to appeal to...

​Make it easy; make it different

Jul 07, 2017
More and more passengers are looking for ‘business as unusual’ from companies. They want their experience to be easy, different, human…and cheap....

A little trust goes a long way

Jun 28, 2017
When a passenger flies, they feel disempowered and over-regulated. The trust is missing on both sides. Can airlines take tips from companies like...

Airlines need Brexit answers. Soon.

Jun 07, 2017
The UK is scheduled to leave the EU (Brexit) by the end of March 2019, but airlines don’t have two years, they need answers by April next year....

Just get it right ​

May 25, 2017
Every day there is a new headline about an airline getting it wrong, but a recent study revealed that North American passengers are apparently...

The face of an airline

May 10, 2017
It is almost impossible to imagine Etihad Airways without James Hogan, but come July that will be a reality. How do airline brands move on when their...

Italy’s Groundhog Day

May 02, 2017
On May 2, Alitalia’s board unanimously voted to place the airline into administration, triggering that feeling of déjà vu...again....

Flying long haul with Norwegian

Apr 19, 2017
Norwegian’s long-haul expansion has made headlines on both sides of the Atlantic, but is the product any good? The simple answer is yes, but....

Airline product deja vu

Mar 15, 2017
Back in the day, airlines offered virtually no product on their short hops. Then competition kicked in, so they upped their game to include catering...

Is European aviation broken?

Mar 01, 2017
When parking costs more than your flight, it’s clear something is fundamentally wrong with the European airline business model....
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