Southwest Airlines will inaugurate Hawaii service March 17, linking Oakland International Airport (OAK) and Daniel K. Inouye International Airport (HNL), with a single daily frequency, and will steadily add flights on other routes—including intrastate runs—through midyear. The Dallas-based carrier dropped promotional $49 one-way interstate fares and $29 intra-Hawaii fares into the market. Early results suggest Southwest’s strategy to make a splash worked: Within hours of ...

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