Going low-cost on long-haul was going to be the next big thing for many in the airline industry. After all, should it not be possible to at least partially replicate LCCs in the short-haul sector and gain a share of lucrative long-haul markets? The model was tested in Asia-Pacific first and has spread to Europe. But after several years of trying to prove the concept, doubts about the business model have grown. The doubts are fed by the losses incurred by and subsequent survival fights of ...

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