Substantial marketing efforts led to Royal Jordanian more than halving its losses for 1H 2018 compared to the same period a year earlier, the airline said. Royal Jordanian president and CEO Stefan Pichler said that “nonstop promotions” in the first half of the year allowed the airline to cut its net loss to JD12.7 million ($17.9 million), compared to a loss of JD26.3 million a year previously. This was achieved despite a 27% increase in fuel costs in the period. RJ’s ...

Subscribe to Access this Entire Article

"Marketing push narrows Royal Jordanian 1H losses " is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? Log in here.