Airlines increasingly talk about personalizing individual passengers’ journeys being the way to draw in more traffic, by making a flight an “experience.” But how does that square with the belief that aircraft seats have become a mere commodity—especially in short-haul travel? JetBlue Technology Ventures’ operating principal Bess Chapman believes that some of the more attractive facets of long-haul travel will start to seep into the short-haul sector. Speaking ...

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